door buster n. a discounted item of limited quantity intended to bring customers into a store; a sale of such items; a loss-leader. Also attrib. (source: Double-Tongued Dictionary)
Further reading
The word filibuster has a long and colorful history, going back to the days when pirates roamed the high seas. Today it refers to hijacking a piece of legislation. Plus, the language of yoga teachers: When doing a guided meditation, you may hear...
Have you ever googled your own name and found someone else who goes by the very same moniker? There’s a word for that: googleganger. Plus, the language of hobbyists and enthusiasts: If you’re a beekeeper, perhaps you call yourself a...