door buster

door buster n. a discounted item of limited quantity intended to bring customers into a store; a sale of such items; a loss-leader. Also attrib. (source: Double-Tongued Dictionary)

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Further reading

Word Hoard (episode #1593)

Ever wonder what medieval England looked and sounded like? In Old English, the word hord meant “treasure” and your wordhord was the treasure of words locked up inside you. A delightful new book uses the language of that period to create...

Mittens in Moonlight (episode #1586)

Need a slang term that can replace just about any noun? Try chumpie. If you’re from Philadelphia, you may already know this handy placeholder word. And there’s Queens, Brooklyn, Staten Island, Manhattan, and … The Bronx — why do we add...