So Cute, It Wouldn’t Hurt If I Put It in My Eye

In Japanese, an irresistibly cute baby might be described with an expression that translates as “Even if I put it in my eye, it wouldn’t hurt.” It’s a form of what psychologists call cute aggression, or the overwhelming urge to squeeze, crush, or nibble something that seems impossibly adorable. This is part of a complete episode.
Transcript of “So Cute, It Wouldn’t Hurt If I Put It in My Eye”

In Japan, if you’re talking about something irresistibly cute, especially if you’re a grandparent talking about that cute, cute little baby, you can say something that translates as even if I put it in my eye, it wouldn’t hurt. It’s that cute. Even if I put it in my eye, it wouldn’t hurt because it’s so kawaii.

That’s kind of like a form of cute aggression, right? Violence with cuteness where you just want to eat little toes or you just want to gobble up a kitten.

It’s called cute aggression.

Yeah, that urge to squeeze or pinch or just mush with your hands, something unbearably cute.

Well, don’t put it in your eye.

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