crowdsourcing
n.— «Mechanical Turk’s customers are corporations. By contrast, ChaCha.com, a start-up in Carmel, Ind., uses artificial artificial intelligence—sometimes also called crowdsourcing—to help individual computer users find better results when they search the Web. ChaCha, which began last year, pays 30,000 flesh-and-blood “guides” working from home or the local coffee shop as much as $10 an hour to direct Web surfers to the most relevant resources.» —“Artificial Intelligence, With Help From the Humans” by Jason Pontin New York Times Mar. 25, 2007. (source: Double-Tongued Dictionary)
Further reading
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