bullshot
n.— «Faked, enhanced, or otherwise augmented screenshots are commonly called “bullshots.” Their intent is to make a game look more appealing than it actually is, and their occurrence has largely existed since video games were first commercialized. So are bullshots misleading or just good marketing?» —“The truth behind doctored screenshots” by Blake Snow GamePro.com Jan. 15, 2008. (source: Double-Tongued Dictionary)
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I think you will find “Bullshot” referenced in the Penny-Arcade blog and comic strip in 2005 (http://www.penny-arcade.com/2005/09/12) as an earlier usage. It may even be the first usage of the word, considering the influence of the Penny Arcade chaps.