bullshot
n.— «Faked, enhanced, or otherwise augmented screenshots are commonly called “bullshots.” Their intent is to make a game look more appealing than it actually is, and their occurrence has largely existed since video games were first commercialized. So are bullshots misleading or just good marketing?» —“The truth behind doctored screenshots” by Blake Snow GamePro.com Jan. 15, 2008. (source: Double-Tongued Dictionary)
Further reading
Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...
Samantha Harvey’s novel Orbital is a sensuous, exhilarating meditation about the strangeness of life on a space station, with its mix of tedious tasks and jaw-dropping views. And: a musician who rode the rails in his youth shares the slang he...
I think you will find “Bullshot” referenced in the Penny-Arcade blog and comic strip in 2005 (http://www.penny-arcade.com/2005/09/12) as an earlier usage. It may even be the first usage of the word, considering the influence of the Penny Arcade chaps.