BSO
n.— «But you see the neat part about it was that we usually only define success in terms of that and they use a lovely term called BSO’s, bright shiny objects, and most of us think that success is the accumulation of bright shiny objects for our driveways, for our fingers, for our CV’s and he quickly takes you through the seduction of this and there is a lovely question that they ask, they say, you know it is a bright shiny object if you wouldn’t wish that the people you respect didn’t respect it.» —“Looking for a good business read?” by Bruce Whitfield Business.iafrica.com (Cape Town, South Africa) Apr. 10, 2007. (source: Double-Tongued Dictionary)
Further reading
Twice a day the River Thames recedes, revealing a muddy shoreline. Hobbyists known as mudlarks stroll the surface searching for objects that have found their way into the river over the centuries, everything from ancient Roman jewelry to modern...
Here’s a clever unparalleled misalignment, in which the word or words in one phrase are each synonyms of the words in the other, but the terms themselves mean different things: break ground and Cleveland. This is part of a complete episode...