BSO
n.— «But you see the neat part about it was that we usually only define success in terms of that and they use a lovely term called BSO’s, bright shiny objects, and most of us think that success is the accumulation of bright shiny objects for our driveways, for our fingers, for our CV’s and he quickly takes you through the seduction of this and there is a lovely question that they ask, they say, you know it is a bright shiny object if you wouldn’t wish that the people you respect didn’t respect it.» —“Looking for a good business read?” by Bruce Whitfield Business.iafrica.com (Cape Town, South Africa) Apr. 10, 2007. (source: Double-Tongued Dictionary)
Further reading
You may have a favorite word in English, but what about your favorite in another language? The Spanish term ojalá is especially handy for expressing hopefulness and derives from Arabic for “God willing.” In Trinidad, if you want to ask...
Is there something inherent in English that makes it the linguistic equivalent of the Borg, dominating and consuming other languages in its path? No, not at all. The answer lies with politics and conquest rather than language itself. Plus: a new...