Early 20th-century humorist Gelett Burgess is credited with coining the word blurb for “a bit of promotional language,” such as recommendations on a book jacket. To create a buzz for his 1906 book Are You A Bromide?, Burgess devised advertising copy featuring a shouting woman named Miss Belinda Blurb next to text effusively praising the book, which jokingly divided people into two categories: Bromides, given to boring and sedate pronouncements, and Sulphites, who are peppy and energetic. This helped popularize the use of bromide, which came to mean more generally “platitude” or “cliché.” Burgess also wrote the poem “The Purple Cow.”This is part of a complete episode.
What makes a great first line of a book? How do the best authors put together an initial sentence that draws you in and makes you want to read more? We’re talking about the openings of such novels as George Orwell’s 1984...
To slip someone a mickey means to doctor a drink and give it to an unwitting recipient. The phrase goes back to Mickey Finn of the Lone Star Saloon in Chicago, who in the late 19th century was notorious for drugging certain customers and relieving...
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