Early 20th-century humorist Gelett Burgess is credited with coining the word blurb for “a bit of promotional language,” such as recommendations on a book jacket. To create a buzz for his 1906 book Are You A Bromide?, Burgess devised advertising copy featuring a shouting woman named Miss Belinda Blurb next to text effusively praising the book, which jokingly divided people into two categories: Bromides, given to boring and sedate pronouncements, and Sulphites, who are peppy and energetic. This helped popularize the use of bromide, which came to mean more generally “platitude” or “cliché.” Burgess also wrote the poem “The Purple Cow.”This is part of a complete episode.
When a British tabloid reporter writing about a crocodile attack needed a synonym for crocodile, he went with knobbly monster, now a joking term for similarly creative ways of avoiding repetition. Juliet and Matthew Maguire, described by The...
Sara in Camden, New Jersey, wants a word for those people who are more than acquaintances, but not quite friends. She calls them friendlies, but wonders if there’s a better term. Fracquaintance, maybe? The Danish band Mew has an album called...
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