brand promise
n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch phrases part of universities’ pushes to brand and sell themselves” by Bill Schackner Pittsburgh Post-Gazette (Pa.) July 4, 2004. (source: Double-Tongued Dictionary)
Further reading
Joe Messina from Pittsburgh, Pennsylvania, wonders about the saying That’s it, Fort Pitt, meaning “That’s the end of it” or “We’re done.” The phrase goes back to a slogan for the Fort Pitt Brewing Company, which operated in Pittsburgh from 1906 to...
Advice about college essays from the winner of a top prize for children’s literature: Kelly Barnhill encourages teens to write about experiences that are uniquely their own, from a point of view that is theirs and no one else’s. Plus, why do we say...