brand promise
n.— «Alexander notes the “corporate-ese” creeping into the campus lexicon, phrases such as change agent, mission driven and a new one he heard only last week: a school’s “brand promise.”» —“Catch phrases part of universities’ pushes to brand and sell themselves” by Bill Schackner Pittsburgh Post-Gazette (Pa.) July 4, 2004. (source: Double-Tongued Dictionary)
Further reading
The proverb when in Rome, do as the Romans do suggests one should respect local customs and traditions, but also more generally that sometimes it’s better to go along with a group’s consensus than resist and make a fuss. But why in Rome and not in...
Diane, a bridge player from Wilmington, North Carolina, asks about sitting with the bathtub, a phrase her friend uses for a lopsided game where one pair keeps getting the good cards. The phrase appears in newspaper columns about bridge starting in...