Bradley Effect
n.— «The Bradley Effect in New Jersey…In states where a tide seems to be running for President Reagan, Democratic candidates worry about the coattail effect on their races. In New Jersey, Democrats feel the protection of a reverse effect: Senator Bill Bradley. Though just finishing his first term, Senator Bradley has achieved an extraordinary popularity rating that approaches 70 percent.» —“For the 99th Congress” New York Times Oct. 31, 1984. (source: Double-Tongued Dictionary)
Further reading
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