Bloke Coke
n.— «Similarly, Coca-Cola saw sales soar by 21 per cent to £205 million with its new no-calorie Coca-Cola Zero, the black- packaged drink dubbed “Bloke Coke” as it is targeted at men who might be resistant to buying low-calorie products.» —“Trollies fill with low-fat food (but pizza still up by 4,000%)” by Fergus Sheppard Scotsman (Glasgow, Scotland) Jan. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
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