Bloke Coke
n.— «Similarly, Coca-Cola saw sales soar by 21 per cent to £205 million with its new no-calorie Coca-Cola Zero, the black- packaged drink dubbed “Bloke Coke” as it is targeted at men who might be resistant to buying low-calorie products.» —“Trollies fill with low-fat food (but pizza still up by 4,000%)” by Fergus Sheppard Scotsman (Glasgow, Scotland) Jan. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
If someone’s got melon, it means they’re smart. The expression most likely arose because of the resemblance between a melon and a human head. Several other foods are associated with having brains, including a cabbage, a gourd, and even a...
The words cushy, cheeky, and non-starter all began as Britishisms, then hopped across the pond to the United States. A new book examines what happens when British words and phrases migrate into American English. Also, if you speak a language besides...