Bloke Coke
n.— «Similarly, Coca-Cola saw sales soar by 21 per cent to £205 million with its new no-calorie Coca-Cola Zero, the black- packaged drink dubbed “Bloke Coke” as it is targeted at men who might be resistant to buying low-calorie products.» —“Trollies fill with low-fat food (but pizza still up by 4,000%)” by Fergus Sheppard Scotsman (Glasgow, Scotland) Jan. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
As we’ve noted, in California’s Orange County, to birdie means “to drink from a bottle without touching it with one’s lips.” Elsewhere this germ-avoidant act is also called airsipping, airing, baby birding. In parts of the UK, you might sky a drink...
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...