It’s the wacky title of a new book by language enthusiast Elizabeth Little which has Martha and Grant talking about whether Coca-Cola and Chevy ran into cultural translation problems when selling products abroad. Did the Chevy Nova really sell poorly in Latin America because “No va” means “don’t go” in Spanish? You can find more information about it in Dave Wilton’s book Word Myths. This is part of a complete episode.
More from this show
When you’re talking about the location of an inanimate object, is it okay to say that it lives there, as in The peanut butter lives in that cabinet or The flashlight lives on that shelf? Strictly speaking, of course, that object isn’t...
Sean in Oneonta, New York, says that when he was growing up in New Jersey, his family would pile in the car and set off on a surprise adventure, whether a short distance or long, and the kids would be told only that they were going on Buxtehude...