Ben Franklin effect
n.— «Giving can lead to other forms of involvement: Volunteering, advocacy. And vice-versa. It’s called the Ben Franklin Effect. Because Franklin once said: He that has once done you a kindness will be more ready to do you another, than whom you yourself have obliged.”» —“The more they give, the more they love you” by Jeff Brooks Donor Power blog Nov. 2, 2005. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
Have you ever googled your own name and found someone else who goes by the very same moniker? There’s a word for that: googleganger. Plus, the language of hobbyists and enthusiasts: If you’re a beekeeper, perhaps you call yourself a...