basket size
n.— «On average, a customer with a basket will buy two items more on any given visit than a customer left to fumble with two or three purchases, other shopping bags and a handbag or purse. This is no small matter as store managers attempt to maximise “basket size,” or “average transaction value” as it is known in the colourful language of financial analysts.» —“Basket, Madam? Dispatches from Christmas retail war” by Trevor Datson in London, England Reuters Dec. 15, 2005. (source: Double-Tongued Dictionary)
Further reading
When a teenager went a week without talking as part of a school project, he noticed a surprising side effect: Instead of rehearsing a response to what other people were saying to him, he was focused on listening — and feeling smarter as a result...
The word budget derives from French bougette, “leather bag.” An old phrase in English to open one’s budget, meant “to speak one’s mind.” The word purse is related to French bourse, a word for the stock market. This is part of a complete episode...