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n.— «The journalistic fraternity has its own way of describing the people, the things or the events in a lighter vein. A tall gracious girl is referred to as a “Banner Head line” and a person’s obesity, particularly the lower portion of the body, is described as a “huge bottom spread.” The lingo is attached to the full width head line for the major story and bottom story on the front page of the newspaper.» —“Script apna apna” by Shafi Ahmad Greater Kashmir (India) Dec. 6, 2004. (source: Double-Tongued Dictionary)
Further reading
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