Bang for the Buck

Mark from Greenville, South Carolina, has heard that the phrase more bang for your buck originated with the U.S. nuclear weapons program and wonders if it’s true. The expression is more broadly associated with post-World War II U.S. military culture. It appears in some 1953 new articles by syndicated Washington columnist Stuart Alsop about a military restructuring known as the New Look, involving troop cuts and increased reliance on airpower and nuclear weapons. Alsop used the phrase repeatedly, and because his column was widely syndicated, it caught on fast. The word bang traces back to Old Norse, while buck meaning “dollar” may go all the way back to buckskins used as barter on the American frontier. This is part of a complete episode.

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