babyface turn
n.— «Booker T languished in mid-card programs—yet gradually began winning over fans with his charisma and humor. After a brief run with the New World Order, he was bounced from the heel group, cementing his babyface turn.» —“Booker T will be main man soon” by Eric Quinones Star-Ledger (Newark, N.J.) Sept. 26, 2002. (source: Double-Tongued Dictionary)