Home » Segments » ASICS Name Origin

ASICS Name Origin

The Latin phrase mens sana in corpore sano, or “a healthy mind in a healthy body,” comes from one of the Satires of the ancient Roman poet Juvenal. Fast-forward to 1977, when a Japanese manufacturer of athletic footwear was looking for a name for his new product. He chose an acronym based on a phrase with roughly the same translation, anima sana in corpore sano, or ASICS. This is part of a complete episode.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from this show

Going on Buxtehude

Sean in Oneonta, New York, says that when he was growing up in New Jersey, his family would pile in the car and set off on a surprise adventure, whether a short distance or long, and the kids would be told only that they were going on Buxtehude...

Recent posts