jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
Susan from Virginia Beach, Virginia, shares the phrase her mother used when the kids refused to eat: It’ll grow hair on your back teeth. This supposed motivator likely blends two older traditions: a German idiom, Haare auf den Zähnen haben...
Why do speakers of the same language have different accents? A lively new book called Why We Talk Funny offers a linguist’s look at how and why accents develop. And: If you’ve “stood up” at a wedding, were you supporting the marriage or objecting to...