keyfabe
n.— «HHH lost his push, and was pulled out of all the WWF’s summer PPV’s because of the infamous event at the Garden, i.e. the breaking of keyfabe.» —“Re: [INFO] Hack Notes – 12 June 1996″ by The Chief Usenet: rec.sport.pro-wrestling June 19, 1996. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...