eat the cheese
v. phr.— «No, Tony Romo isn’t “eating the cheese”—coach Bill Parcells’ euphemism for ignoring the hype that comes with success.» —“T.O. vs. Plaxico, the rematch” KLTV-TV (Tyler, Texas) Nov. 30, 2006. (source: Double-Tongued Dictionary)
Further reading
On a busy day in the emergency room, Alisa of Dallas, Texas, told an efficient colleague that she was really humming, meaning it as a compliment. Her colleague took offense, maintaining that humming meant “smelly.” Since the 18th...
Aubrey in Waco, Texas, says her mother used to warn the kids against contracting honkus of the bonkus, a fanciful name for a contagious disease. This colloquial term probably comes from the words bonk and konk, meaning “to hit” or...