dumb surf
n.— «Despite e-tailers’ best efforts, lots of “eyeballs” out there still aren’t necessarily translating into sales.…The rest? Some frustrated sites have coined a term for these visitors: “dumb surf.” And if those folks have clicked through a paid search ad without buying anything, bringing them to the site actually costs the Web site money.…Other sites are taking a less visible role in turning dumb surf into smart shoppers.» —“E-Tailing: It’s All About Service” BusinessWeek Online July 6, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...