down-the-road graphic
n.— «Cumulatively, they make up the D.R.G., or down-the-road graphic of a car, the visual signature of a quickly glimpsed vehicle that should make it recognizable as a Cadillac or a Ford. At the extreme, think Volkswagen New Beetle. D.R.G. is not to be confused with D.L.O., for daylight opening, the total area of the window glass.» —“Body Language: How to Talk the Designers’ Talk” by Phil Patton New York Times Apr. 1, 2007. (source: Double-Tongued Dictionary)
Further reading
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