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worthmore

worthmore
 adj.— «He said there is “far greater” opportunity in the developing world as consumers trade up from lower quality, cheap beer, into modernised mainstream products and then on into what it refers to as “worthmore” brands.» —“SABMiller says emerging markets to underpin future growth” in London, England Forbes.com Feb. 24, 2006. (source: Double-Tongued Dictionary)

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