WOMM
n.— «Traditional advertising isn’t all that effective and costs a bundle, but in comparison, word-of-mouth recommendations are incredibly effective and relatively inexpensive. Is it any surprise that WOMM (word-of-mouth marketing) became ond of the big marketing buzzwords in 2006?» —“Is your WOMM campaign ethical?” by Olivier Blanchard Corante Oct. 27, 2006. (source: Double-Tongued Dictionary)
Further reading
Quiz Guy John Chaneski’s puzzle this week involves pig Latin, a.k.a. Ig-pay Atin-lay. One of two answers to each clue is a regular English word, and the other is its pig Latin version. For example, what regular English word and its pig Latin...
Mike in Glasgow, Kentucky, wonders about a catchphrase used in British comedies: I go to the foot of the stairs. The Oxford Dictionary of Catchphrases (Amazon) compiled by Anna Farkas and several books by catchphrase collector Nigel Rees both point...