WOMM
n.— «Traditional advertising isn’t all that effective and costs a bundle, but in comparison, word-of-mouth recommendations are incredibly effective and relatively inexpensive. Is it any surprise that WOMM (word-of-mouth marketing) became ond of the big marketing buzzwords in 2006?» —“Is your WOMM campaign ethical?” by Olivier Blanchard Corante Oct. 27, 2006. (source: Double-Tongued Dictionary)
Further reading
Mike in Glasgow, Kentucky, wonders about a catchphrase used in British comedies: I go to the foot of the stairs. The Oxford Dictionary of Catchphrases (Amazon) compiled by Anna Farkas and several books by catchphrase collector Nigel Rees both point...
Byron in Jacksonville, Florida, shares that when his mother was astonished, she’d say Don’t that beat all! But when really surprised, she’d exclaim, That beats bobtail and bobtail beats the devil! What’s a bobtail and how...