white space
n.— «White space—a high-growth or unserved market or outside-the-box business opportunity.» —“Increased pay gets devoured by inflation” by Diane Stafford Kansas City Star (Kan., Mo.) Nov. 23, 2004. (source: Double-Tongued Dictionary)
Further reading
Trivia time! Where in the United States can you visit Soda City? If you answered Columbia, South Carolina, you’re right! This nickname apparently derives from an old practice of abbreviating Columbia as Cola. The locals then referred to the town as...
