white space
n.— «White space—a high-growth or unserved market or outside-the-box business opportunity.» —“Increased pay gets devoured by inflation” by Diane Stafford Kansas City Star (Kan., Mo.) Nov. 23, 2004. (source: Double-Tongued Dictionary)
Further reading
Old. Elderly. Senior. Why are we so uncomfortable when we talk about reaching a certain point in life? An 82-year-old seeks a more positive term to describe how she feels about her age. And: a linguist helps solve a famous kidnapping case, using the...
In the 1920s, a crossword-puzzle craze swept across the United States. The pastime became wildly popular, and even inspired a Broadway musical, Puzzles of 1925. The fad spread through Canada and England, and the Wimbledon Public Library even removed...