white space n. an under-served business market or undeveloped product category. (source: Double-Tongued Dictionary)
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Further reading
Outer space, used with its modern meaning, appears as early as the 1840s in a poem by Emmeline Stuart-Wortley. Soon after, Alexander von Humboldt was using variations on it in his writings about the cosmos. By 1901, H.G. Wells was using outer space...
If you work in tech support, you might use snarky slang for problems caused by computer users themselves. There’s the acronym PEBCAK, for example, which stands for Problem Exists Between Chair and Keyboard. And: a lush poem about the sea inspired by...
Doesn’t “white space” derive from 18/19C Euro-American maps of the world, white being the designation for uncolonized/uncivilized? See for example the beginning of Conrad’s Heart of Darkness where Marlowe remembers being a young adventurous boy looking at a map in which parts of Africa appear “a blank space of delightful mystery—a white patch for a boy to dream gloriously over.”
I don’t know about “derive” since “white space” or “blank space” in a non-jargon sense is a common enough term. I don’t think either can be said to be a term of art for cartography. Here, though, I think we are dealing with a very specific piece of jargon which is well beyond, say, “white space” as an artist’s tool, and is clearly and specifically a term of art.