virability
n.— «Fallon, for example, is launching a microsite today for its Garmin campaign. The site will have an extended 60-second version of the ad, a 2 ½-minute music video based on the ad, lyrics to the music video and the guitar notes to play it. There’s also a facility to encourage what’s called the “virability” of the ad—an icon to click on and send the ad to a friend.» —“The ad game continues to evolve” by Gregory A. Patterson Star Tribune (Minneapolis, Minnesota) Feb. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
Why is it harder to talk if we don’t move our hands? Even when we’re talking on the phone we feel the need to gesture to aid communication. A new book offers a look at the relatively new field of gesture studies. And: Ever wonder why we describe the...
I work for a large marketing organization in NYC and we use the word “virability” a lot. The most common usage is to indicate the degree to which various marketing tools have a bias toward propagation via word of mouth, email, clicks and such. Use of the word in our halls and meetings began slowly about 4 years ago. Now we have in house “Virability Gurus” who seem to have created a new specialty area.