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upcycle

upcycle
 v.— «William McDonough and Michael Braungart did just that in their book Cradle to Cradle: Remaking the Way We Make Things (North Point Press), 2003. The word they coined is “upcycling’ which is the practice of recycling waste materials for use in higher-value products, such as turning beer bottles into building materials, or old lumber into furniture. It is explained that this differs from recycling which turns waste back into the same product over and over.» —“Word Moment” by Ma Carr Ma Carr’s Moments (Glen Ellen, California) May 2, 2006. (source: Double-Tongued Dictionary)

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