umbrella film
n.— «Traditionally blockbuster and sequel films, or as they are called in the industry “umbrella films,” are planned to make the majority of profit for a company. These films are usually released during summer.» —“How much does hype determine Oscar outcomes?” by Tim Tillman in Loyola College Greyhound (Baltimore, Maryland) Feb. 5, 2008. (source: Double-Tongued Dictionary)
Further reading
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The new Downton Abbey movie is a luscious treat for fans of the public-television period piece, but how accurate is the script when it comes to the vocabulary of the early 20th century? It may be jarring to hear the word swag, but it was already at...