two Cs in a K
n.— «If all this sounds like the ad industry is still rooted in a sexist world that the rest of us have left behind, then remember that not that long ago there was a standard adland shorthand for an entire genre of advertising known as two Cs in a K (the long hand of which translates as two c**ts in a kitchen). Ad after ad after ad followed the formula because everyone understood it and it was extremely effective. We bought what the Cs in the K sold.» —“Cars for boys, chocolate for girls” by Claire Beale Independent (United Kingdom) May 25, 2009. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
The expression to turn on a dime means “to change quickly.” Early on the phrase referred to horses or horse-drawn vehicles and later to motorized ones, and suggested the idea of changing direction quickly and easily without needing a large turning...