Try Me virus

Try Me virus
 n.β€” Β«I suspect Second Life is largely a “Try Me” virus, where reports of a strange and wonderful new thing draw the masses to log in and try it, but whose ability to retain anything but a fraction of those users is limited. The pattern of a Try Me virus is a rapid spread of first time users, most of whom drop out quickly, with most of the dropouts becoming immune to later use. Pointcast was a Try Me virus, as was LambdaMOO, the experiment that Second Life most closely resembles.Β» β€”β€œA story too good to check” by Clay Shirky Valleywag Dec. 12, 2006. (source: Double-Tongued Dictionary)

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Further reading

Beefed It (episode #1580)

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Goody Two-Shoes (episode #1543)

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