trick lit
n.— «Trick Lit is the term for a chick lit novel that pretends to be something else, hoping to rope people in with an interesting premise. 30 pages later, you discover that you were deceived, that it’s just another piece of genre trash.» —“Word of the day: Tricklit” by Seth Godin Seth’s Blog Oct. 29, 2007. (source: Double-Tongued Dictionary)