tick-tack
n.— «The lads who fondle the ticktack clocks—when most of us are warming feathers—slip me this as the “best sprinter at Coney Island.”» —“Collyer Gives Sprinter Chance” by Bert E. Collyer Washington Post Aug. 6, 1926. (source: Double-Tongued Dictionary)
Further reading
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Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...