tent pole
n.— «A studio like Fox usually works on dozens of DVD’s at a time—from minor television shows to $100 million-plus “tent poles” meant to draw everyone in and that entail a marketing blitz mapped out long beforehand.» —“Box Office in a Box” by Jon Gertner New York Times Nov. 14, 2004. (source: Double-Tongued Dictionary)
Further reading
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...
Sean in Oneonta, New York, says that when he was growing up in New Jersey, his family would pile in the car and set off on a surprise adventure, whether a short distance or long, and the kids would be told only that they were going on Buxtehude...
What a cool resource this is! My biography of Truk Lagoon’s Kimiuo Aisek is coming out soon, and Titanic co-producer Al Giddings is writing the foreword (correct, not forward!). He buzzed me to send him my thoughts on ‘tent-pole events’ to be included in what he writes. I never worked for Fox Studios. I’m just a scuba diver! I taught college writing for 18 years, love words, but had never heard this term. Had to Google rather than embarrass myself in the eyes of “Super Shooter” Al Giddings — the name Kimiuo Aisek gave him after Al named Kimiuo “Big Shooter!”