tent pole
n.— «It’s easy to see how big movies—called “tent poles” in industry parlance—can be big risks. “You can’t afford too many tent poles in a year,” said Jeff Sine, the global head of media at UBS Warburg.» —“H’Wood Mulls Big-Flick Costs” by Hilary Kramer New York Post Aug. 10, 2003. (source: Double-Tongued Dictionary)
Further reading
What kind of book do people ask for most often in prison? Romance novels? No. The Bible? No. The most requested books by far are … dictionaries! A number of volunteer organizations gather and distribute used dictionaries to help inmates with...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...