tent pole
n.— «It’s easy to see how big movies—called “tent poles” in industry parlance—can be big risks. “You can’t afford too many tent poles in a year,” said Jeff Sine, the global head of media at UBS Warburg.» —“H’Wood Mulls Big-Flick Costs” by Hilary Kramer New York Post Aug. 10, 2003. (source: Double-Tongued Dictionary)
Further reading
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If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...