tent pole n. something, such as a commercial undertaking, a story franchise, or a fictional character, that serves as primary support (for a company, television program, etc.), especially a blockbuster movie which compensates for a studio’s flops. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...
tent pole,pole tent marquee consist of PVC under tension bu means of cente poles,side poles and guy ropes attached to the ground.The modern PVC traditional tensioned peak pole and twin peak pole was introduced in the 1990 by WSSl.