tent pole n. something, such as a commercial undertaking, a story franchise, or a fictional character, that serves as primary support (for a company, television program, etc.), especially a blockbuster movie which compensates for a studio’s flops. (source: Double-Tongued Dictionary)
Further reading
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tent pole,pole tent marquee consist of PVC under tension bu means of cente poles,side poles and guy ropes attached to the ground.The modern PVC traditional tensioned peak pole and twin peak pole was introduced in the 1990 by WSSl.