take away
n.— «When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.”» —“Take Aways: What Consumers Learn From Ads” by Scott G Advertising Industry Newswire May 21, 2007. (source: Double-Tongued Dictionary)
Further reading
Quiz Guy John Chaneski was inspired by his college-age son’s remote classes, which he could hear but not quite make out through the wall. For this week’s puzzle, he offers a similarly garbled description of a college course. For example, which...
A sumptuous new collection of poems about specific photographs shows how the moment in time captured by camera can inspire a verbal work of art as well. Also, why do we say that a quarterback got sacked? Plus, If you’re planning to vacation at a...