take away
n.— «When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.”» —“Take Aways: What Consumers Learn From Ads” by Scott G Advertising Industry Newswire May 21, 2007. (source: Double-Tongued Dictionary)
Further reading
Understanding the varieties of conversational styles can mean the difference between feeling you’re understood and being insulted. “High-involvement” speakers interrupt or talk along with someone else to signal their enthusiasm...
Books were rare treasures in the Middle Ages, painstakingly copied out by hand. So how to protect them from theft? Scribes sometimes added a curse to the first page of those books that was supposed to keep thieves away — and some were as vicious as...