take away
n.— «When presenting ad concepts to clients, much is made of positioning a product in the minds of a target audience. What is often overlooked is the message that resonates in a consumer’s mind after viewing or hearing an ad. It’s what is known as the “take aways.”» —“Take Aways: What Consumers Learn From Ads” by Scott G Advertising Industry Newswire May 21, 2007. (source: Double-Tongued Dictionary)
Further reading
Books were rare treasures in the Middle Ages, painstakingly copied out by hand. So how to protect them from theft? Scribes sometimes added a curse to the first page of those books that was supposed to keep thieves away — and some were as vicious as...
It’s hard to imagine now, but there was a time when people disagreed over the best word to use when answering the phone. Alexander Graham Bell suggested answering with ahoy! but Thomas Edison was partial to hello! A fascinating new book about...