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mail shot

mail shot  n.— «Supposing that I decided to rent the mailing lists of other people and send those potential customers a letter (usually referred to as a ‘mail shot’), I might reasonably get between 1% and 2% of those people to buy from me...

top hat plan

top hat plan  n.— «Many CEOs are at the same time receiving what are known as “supplemental executive retirement pensions,” often called “top hat” plans because they are reserved for a select group of managers who...

blutorial

blutorial  n.— «Blueyonder’s also adding a wireless channel to its website that will offer advice and a “video blutorial” (their name for it not ours, we hasten to add).» —“Telewest Broadband’s wireless wizard” Tech...

numeeja

numeeja  n.— «It does provide a fab opportunity to rake over the past and remember the heady days when numeeja was all the rage.» —“Boo.com dusts down website for June relaunch” The Register (U.K.) Jan. 24, 2006...

ex-box

ex-box  n.— «Ex-box n. hidden container of old love souvenirs.…An ex-box holds mementos of ex-lovers. It may be a physical container (of letters, photos); an electronic folder, disk or website (of old emails, jpegs, love-blogs); or...

hufu

hufu  n.— «Thanks to Mark Nuckols, cannibalism has finally made it to the American dinner table. Nuckols is the creator of Hufu, which is tofu textured and flavored to resemble human flesh (or as the Hufu website calls it, the...