mail shot
n.— «Supposing that I decided to rent the mailing lists of other people and send those potential customers a letter (usually referred to as a ‘mail shot’), I might reasonably get between 1% and 2% of those people to buy from me.» —“How to manage win-win-win situations using Joint Ventures” Best-of-the-Internet Website Traffic Resources May 7, 2006. (source: Double-Tongued Dictionary)
Further reading
Amid a 1796 heat wave, Jane Austen wrote to her sister, “What dreadful hot weather we have! It keeps me in a continual state of inelegance.” This is part of a complete episode. Transcript of “Jane Austen’s Continual State of Inelegance in a...
For this week’s puzzle, Quiz Guy John Chaneski has been swapping out a single letter within each of three words in a category. Suppose, for example, the category is fruit. What three fruits might you produce by changing just one letter in each of...