macaroon technique n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes...
peanut buttering n.— «Peanut buttering (v)—The tendency to evenly distribute resources across the full range of a product rather than focusing on a few core Value Propositions. While discussing this issue recently someone described it as...