macaroon technique
n.— «He used PowerPoint to impart what he calls the “macaroon technique,” referring to the sandwich-like French macaron pastry. This can be applied to most any product (including, presumably, a Xerox machine) and goes something like this: “Madam, this timepiece (or diamond or handbag) comes from our finest workshop and it has a value of $10,000. If you buy it, your children are sure to enjoy it for generations to come.”» —“How to Sell a $35,000 Watch in a Recession” by Christina Binkley Wall Street Journal Aug. 4, 2009. (source: Double-Tongued Dictionary)
Further reading
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Yasha, who grew up speaking Russian, recalls phrase used to comfort a child after a small mishap like a skinned knee. The phrase translates as “It will heal in time for the wedding,” and Yasha had assumed it was solely Slavic. So he was surprised to...