You dream of writing the great American novel, but to make ends meet, you spend your days writing boring corporate reports. There’s a difference between writing for love and writing for a living — or is there? Does a heyday have anything to do...
leaner n.— «This is apparently part of a trend called viral marketing where companies are using real people to create fake grass roots buzz about something, because it turns out that studies suggest that people trust word of mouth...
amortality n.— «You may not have heard of amortality before—mainly because I’ve just coined the term. It’s about more than just the ripple effect of baby boomers” resisting the onset of age. Amortality is a stranger, stronger...
greentailing n.— «In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing...
call centre couple n.— «The Call Centre Couple, will transform India’s family structure, markets and workplace as we know them today. Why is this Call Centre Couple (CCC) the symbol of the NMC and how will they influence markets, work and...
roll rate n.— «We’re in the late stages of the financial disaster of 2008, but another crisis looms: The consumer recession. According to the Wall Street Journal, more and more credit-card holders are falling behind on their payments and...