tip-on n.— «One tactic is the tip-on, a small paper square affixed to the cover that highlights an article of interest to readers in that area.» —“Special Promotions Boost Local Newsstand Sales” by Susan...
tip-on n. a promotional item, such as a magnet or game piece, affixed to the cover of a publication. (source: Double-Tongued Dictionary)
tip-on n.— «Bell Atlantic, which merged with GTE to form Verizon last summer, began offering what Verizon Information Services calls a “magnetic tip-on” on the front cover of the phone book about a year and a half ago...
tip-on n.— «Attenborough also distributed postcards with tip-on samples in cinemas and used the Clothes Show Live in December and the Cosmopolitan Show in April to demonstrate the product to the public.» —“A clean start for Pore...
tip-on n.— «One firm has taken the whole back page; another is featured on the spine. A refrigerator magnet—or “tip-on,” in BellSouth parlance—is adhered to the front.» —“Attorneys favor high-visibility...