Tagsubstitute

Ask vs. Question

Is it okay to use the word ask as a noun, as in “What’s our ask going to be?” Or should we substitute the word question or request? Actually, the noun ask has handy applications in the world of business and fundraising, where it...

Blind Tiger

When you pick up a book of poems, how many do you read in one sitting? Some people devour several in a row, while others savor them much more slowly. Plus, it’s a problem faced by politicians and public speakers: When you have to stand in...

Shrilk

Shrilk, a new substance made out of shrimp shells and silk, is gaining popularity as a substitute for plastic. We can still pretty much guarantee that, “One word: shrilk,” will never be a classic movie line. This is part of a complete...