In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
kibber n.— «As thousands of singers converge on Nashville for an international convention of barbershop harmony music, the old-fashioned music style is facing discord among its fans.…The signature sound of four unaccompanied male...
Lesbaru n.— «Subaru has been the most prominent company to embrace the gay market. As long ago as 2000, the automaker created advertising campaigns around Martina Navratilova, the gay tennis star, and also used a sales slogan that was a...
knock and drag v. phr.— «OVERBY: Williams invoked a get out the vote slogan favored by the local Congressman Albert Wynn: knock and drag. WILLIAMS: How we knock on the door and how we drag our members to the polls. So it’s...
sneeze n.— «There will be innovations throughout, Morgan said, including ads no longer than 15 seconds. There will even be something called “sneezes,” few-seconds-long ads where a slogan will be announced.» —“Delmarva Broadcasting...
max up v. phr.— «He said he was “maxed up” on all his credit cards. There was no shame in his voice. In fact there was a certain pride. He seemed to think it was pretty cool to be in debt; “live life to the max”...