press trap n.— «Vircom, which recently published a report on a well-known spamming scheme called, “Pump and dump,” or “Hype and Dump Manipulation,” said spammers are now using a technique called a “Press Trap” to get people to read these e-mails...
scatter n.— «“Disney is positioned to deliver strong (second-half) earnings growth, caused by rating-driven scatter, strong film results against easy comparisons and deferred affiliate revenues,” he said. Scatter is the term for selling advertising...
underbanked adj.— «During the past few years, Wal-Mart has been selling financial products to low-income customers who may shop in its stores, but don’t have relationships with traditional banks—those that the industry defines as the “underbanked...
Basement Betty n.— «It’s just not possible for the ma and pa shops to compete with the grocery stores selling cut flowers and the Basement Bettys undercutting the market, selling out of their homes.» —“Hannah Floral Branching Out” by Doug...
hipoisie n.— «It’s that feeling of trust, as he calls it, that the show isn’t marketing anything or selling anyone out, that keeps the entertainment hipoisie interested, even if his dream audience has yet to find him.» —“Nothing Syrupy About...
house staging n.— «Although the majority of homes in Canada are in need of updating prior to sale, a significant difference can be made with as little as $1,500. Although Canadians are unfamiliar with the term, which means preparing a house for...