One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm & Egg or … just about any other two-word combination. A tongue-in-cheek website will generate names like...
Tara in Westby, Wisconsin, says her family asks for just a shlook of milk, meaning only a sip or tiny bit more. The word comes from German Schluck, “a swallow,” related to schlucken, “to swallow.” That tracks with her grandmother’s German background...

