One way to make your new business look trendy is to use two nouns separated by an ampersand, like Peach & Creature or Rainstorm & Egg or … just about any other two-word combination. A tongue-in-cheek website will generate names like...
Terra in Gillespie, Wisconsin, says her family uses the word schlook to mean a tiny amount of liquid, as in just a schlook of milk. It’s from the German noun Schluck, which means “a swallow” or, informally, “a good drop of...

