When a British tabloid reporter writing about a crocodile attack needed a synonym for crocodile, he went with knobbly monster, now a joking term for similarly creative ways of avoiding repetition. Juliet and Matthew Maguire, described by The...
According to The Little Book of Second Mentions: The Art of Avoiding Repetition (Bookshop|Amazon), a journalist once referred to a watermelon as the pink-fleshed crowd pleaser. This is part of a complete episode.